Because Every First Impression Tells Your Story.
Every woman remembers a time when she walked into a room, and all eyes turned. It’s that feeling —confidence, presence, the thrill of knowing you own the moment. Oyiza was created for women who don’t just want to make an impression—they want to have fun while doing it. The team knew their brand had to be more than just beautiful pieces. They wanted to celebrate the joy, boldness, and effortless charm of women who live unapologetically.
Project Type: Strategy, Brand Narrative, Visual & Verbal Brand Identity, eCommerce Website
Date: July 2024
Team:
Ganiyu Razak, Brand Design
Boxless Studios, Strategy
The lily trapped in the brand's initial letter "O" symbolizes elegance, purity and beauty, reinforces Oyiza's commitment to creating timeless and refined wears.
Boxless Studios crafted Oyiza's tone of voice to be bold, empowering, and motivational, inspiring confidence, individuality and self-expression. The tone is conveyed through the tagline "Be Unforgettable" and supported by motivational messaging, encouraging the audience to make a lasting impact.
We created several patterns to be used as fabric prints. These patterns will enhance the visual appeal of Oyiza's fabrics, adding a unique and stylish touch to every piece.
